From the 1st of January 2013, the famous french hotel group aims to renew the general organization of 8 of its sub brand!
Indeed, Pullman, MGallery, Mercure, Novotel, Suite novotel, Ibis, Ibis style, and Ibis budget should very soon benefit from the reorganization that will concern 15 countries in Central and Western Europe (almost half of the group global network).
The reorganization will very soon function in the following way: From the 1st of January 2013, a Chief Operating Officer Europe will be at the head of each brand or group of brands. This Officer will be supported by a supported team doted of expertise skills in the following areas: marketing, human resources, technical standards and management control.
This new organization aims to improve the quality of the segmentation inside the french hotel group. The brand should then gain in both coherence and strenght.
Aucun commentaire:
Enregistrer un commentaire